21A - Reading Reflection No. 2
Inbound Marketing by Brian Halligan
1) The general theme of this book is the shift from an outbound marketing technique to an inbound marketing strategy. It goes in depth and explains how companies should not be putting annoying ads or junk mail in people's faces, but instead spend their time creating "remarkable" content that customers would enjoy more.
2) The book enhanced the class because it taught me better marketing strategies to help my business idea get more attention and more customers. I think this is essential to entrepreneurship because when you know what a customer likes and what grabs their attention, it is easier to reel them in so they want to purchase your product.
3) I would create an exercise where students have to create a blog and list off five free marketing strategies and what category of consumers those marketing strategies would attract.
4) My biggest "aha" moment was realizing that marketing yourself doesn't have to cost money. When I think of advertising, the first things that come to mind are commercials, Instagram ads, billboards, etc. However, some of the best ways of marketing, such as word of mouth, are completely free. Sometimes, you just have to get creative!
