My product's main users will be college students, so my avatar will be a current student in college.
My customer avatar is a 20-year-old female from Long Island, New York who is currently attending the University of Florida. The University has always been her dream school, and she was so excited to attend because many friends from her home town were going as well. She decided upon UF because of the diverse culture and many academic opportunities that it had for her. She is a business student and lives at the Standard apartment complex. Due to the fact that she lives right across campus, she often finds herself eating at restaurants on campus. Although she does not have a meal plan and cooks her own food in her apartment, when she needs a quick bite she travels to campus. In her free time, she enjoys working out and staying healthy.
With her constant busy schedule, she is not always able to prepare herself a meal. This frustrates her because it can be difficult for her to find healthy options on or close to campus. Since she does not have a car, she is forced to choose the restaurants closest to her. She is hoping that UF will soon introduce healthier options to campus.
I have a lot in common with this student. We are both from out-of-state and came to UF looking for new opportunities. I am also planning on living at the Standard and agree that it is the easiest option to eat food close to campus since I do not have a car. I do not think this is a coincidence because many people are in this exact situation. People who do not have on campus meal plans and are without a car need places to eat, but it can often be hard to find some healthy options. It is easy to relate to this persona because in this day in age, many college students are trying to stay healthy and active. It can be extremely hard to eat healthy in college, which I have experienced first hand my freshman year.
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